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Pet Food Marketing and Branding: Page 25
Pet Food News
Post-apocalyptic pet ownership in fiction and reality
Dogs and cats abound in science fiction and horror movies, especially post-apocalyptic dystopias. That trope seems grounded in reality, considering the
growth in the pet ownership
during the ongoing COVID-19 pandemic, although wider demographic shifts also fuel
pet population growth
.
Brand Insights
Rethink minerals to boost pet health and build lasting loyalty
Zinpro®
What if essential nutrients already required in pet diets could become your brand’s key differentiator? See how to get a competitive edge with pet-proven performance minerals.
Pet Food Market
Which pet food claims and features should brands track?
The types of pet foods consumers are searching for online can provide important clues, but some product claims or attributes may be just a point of entry.
Pet Food Market
Good consumer marketing is like dating
Good consumer marketing is a lot like dating, according to Michael Johnson, CEO of brand strategy firm Finn Cady, who spoke at Petfood Forum 2021.
Pet Food Market
Tips for pet food e-commerce on Target, Amazon, Walmart
E-commerce retailing is just as complex as selling a product on conventional store shelves, while opening up the potential to reach a growing number of pet owners who shop online predominantly.
Pet Food Market
Human meat cat treats, aliens, vampire ads use humor
Pet food companies need to use levity appropriately in marketing. Making internal audiences laugh can help a pet food company too.
Pet Food Market
New pet food product briefs aid 5 differentiation tactics
Before beginning development of a pet food or treat, detailed planning may help a company streamline the process and increase the probability of a successful launch.
Pet Food Market
Gut health tops pet owner discussions on social media
When pet owners talk about pet products on social media certain terms and themes emerge. Likewise, when pet food companies describe their products on e-commerce sites, marketers use specific terms and follow definable trends.
Dog and Cat Food Nutrition
Have your say: What are your top pet food research needs?
A new survey seeks to determine the pet food industry’s most pressing research needs in the areas of raw materials, production, marketing and distribution.
Pet Food Market
Premium trends in new small-mammal, bird pet foods 2021
Among foods and treats for small mammals and birds, including backyard hen feed, humanization and premiumization trends manifested themselves in various ways.
Pet Food Market
Has COVID-19 really affected pet food shopping behavior?
Despite multiple reports about the acceleration of pet food e-commerce, a new survey shows many pet owners still buy pet food primarily in physical stores.
Market Trends and Reports
Health, trust top reasons for pet food clean label trend
Learn about the consumer driving forces behind the clean label trend, as well as where the pet food industry sees the trend going in the future.
Pet Food Market
Active, luxury, comfort human trends in new pet foods
Beyond using the same ingredients, these new dog and cat products looked like items pet owners have in their own pantries or pockets.
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