B2B marketing is all about collaboration and communication in order to build long-term relationships among all parties involved.
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Marketing to pet customers is a complicated business: With “traditional” marketing strategies nearly all still in play, plus social media, grassroots efforts and an overwhelming number of channels to find potential customers, pet food brands have their work cut out for them. But what about those companies for whom pet food manufacturers are the customers? In the pet food industry, what does it look like for a supplier or service provider to successfully throw their hat in the business-to-business (B2B) marketing ring?
