The pet food industry has been through a lot of challenges in the last few years, and according to industry experts, 2024 is expected to bring a continued evolution of everything from the way pet parents look at their animals’ well-being to the way they shop for products and everything in between. But among all the upcoming trends, challenges and opportunities, three stood out.
The top trend mentioned by pet industry experts is the increased interest pet owners have in their animals’ health and wellness. Long in the works and spurred on by the increased scrutiny of their own health during the COVID-19 pandemic, pet parents are considering how to prevent their pets from having to deal with all manner of ailments, rather than looking to treat them once they occur — and they think pet food has some of the answers.
