Mars announced the launch of limited-edition Mars Tails & Treating Packs, combining human confections with pet treats in a single Halloween offering.
The company said the packs target the estimated 43% of U.S. pet owners who plan to include their pets in Halloween festivities this year, according to an Ipsos and Mars survey.
Each pack contains five bags of share-size milk chocolate M&M'S, five full-size Snickers bars, and five Skittles original fruity candy share-size bags for humans. Pet treats include one pack of Greenies Dental Treats for dogs (available in sizes Teeny through Large), one pack of Greenies Cat Dental Treats, three packs of Pedigree Drizzlers Savory Sauce for dogs, and one box of Temptations Lickable Spoons treats for cats. The package also includes a seasonal recipe from Ben's Original with a discount code.
"As a family-owned company, at Mars we know holidays mean more when we can celebrate together," said Tim LeBel, chief Halloween officer and president of sales at Mars Wrigley North America. "We're excited to give Americans the chance to extend spooky season celebrations to their beloved pets with our Mars Tails & Treating Packs — a first-of-its kind product innovation that only a company like Mars can offer."
Human and pet treats are packaged separately within the packs for safe storage and consumption.
"Mars products are enjoyed by millions of people and pets across the country each year," said Anton Vincent, president of Mars Wrigley North America & Global Ice Cream. "Our diverse portfolio reflects Mars commitment to innovation as we continuously strive to make sure our brands are positioned to meet Americans' needs while playing a meaningful role in people and pets' lives."
The packs are available at marstailsandtreating.com while supplies last. Mars is donating $10,000 to the PEDIGREE Foundation in connection with the launch.
