Pet Food Marketing and Branding: Page 20

PetAg supports Pawsperity nonprofit grooming school for five years

The pet nutrition company has contributed approximately $80,000 in products and education to the organization.

Purina honors Aly Raisman for abuse survivor advocacy work

The pet food manufacturer recognized the gymnast and advocate for her work supporting abuse survivors and their pets through the Purple Leash Project.

Woman speaking at Variety Power of Women event, standing at podium with large text backdrop

Field & Stream Pet Food debuts Pack Provisions line

Field & Stream Pet Food Co.

The outdoor lifestyle brand's new dog food products target active dogs with "guide-rated nutrition."

Track & Terrain dog food product line with multiple bag sizes and flavors

Pet Food Marketing and Branding

Get Joy partners with Dan Buettner on dog longevity

Collaboration expands the "Aging on Paws" docuseries into advisory roles focused on canine and human wellness connections.

Senior man giving dog treat from GetJoy package in grassy backyard

Pet Food Market

Why building meaning beyond price in pet food is critical

Latin American pet food brands must create emotional value and financial strength to survive intensifying competition.

Fluffy gray long-haired cat being gently petted, eyes closed in contentment

Nulo donates 100,000 meals to Humane World for Animals

The donation supported families and pets in Los Angeles, California, U.S., through the organization's More Than a Pet campaign.

Woman in green jacket holding Nulo cat food bag outdoors

Blue Buffalo launches fresh pet food category in US

Blue Buffalo Co.

General Mills brand launches its refrigerated dog food in scoop-and-serve tubs and sliceable rolls.

White and brown dog eating from a chevron-patterned food bowl on kitchen floor

Pet Food Marketing and Branding

Nulo adds winter athletes to Fuel Incredible campaign

The pet food brand partners with seven Olympic and Paralympic competitors and their pets for the campaign's next phase.

Two figure skaters in elegant costumes pose on ice rink, holding small dogs

Pet Food Market

Grupo Sesajal launches NUBAC, relaunches pet food portfolio

Grupo Sesajal unveils corporate umbrella brand to unify its dog and cat food offerings and move toward higher-value segments.

Golden retriever with tongue out, looking sideways with warm golden fur

PetAg partners with Shelters United for animal welfare support

Company will offer exclusive discounts on milk replacers and nutritional supplements to member organizations.

Pet Food Marketing and Branding

Mars spotlights American-made brands, investments

Company, which produces PEDIGREE and Royal Canin pet food brands, launches a new marketing campaign to highlight how it has been investing in the U.S. for over a century.

Royal Canin puppy food package with Labrador Retriever breed-specific kibble and red feeding bowl

Petfood Industry Word Extruder: Unscramble the words before time runs out

Provided pointers, pensative players puzzle out pet food parlance.

Orange tabby cat arranging Scrabble tiles on colorful game board

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