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Pet Food Marketing and Branding: Page 19
Pet Food Market
PetPlate launches metaverse site promoting dog food, supplements
The virtual dog park game involves finding PetPlate products to give to computer-generated dogs in order to win prizes.
Brand Insights
Rethink minerals to boost pet health and build lasting loyalty
Zinpro®
What if essential nutrients already required in pet diets could become your brand’s key differentiator? See how to get a competitive edge with pet-proven performance minerals.
Pet Food News
9 novel proteins in dog, cat food purchased in 2022
Some novel proteins in dog and cat food were purchased more frequently than others in 2022.
Pet Food Market
13 most purchased cat, dog food attributes in 2022
Some of the most purchased pet food attributes related to environmental concerns and ingredient quality.
Pet Food Regulations
Truth, clarity needed in pet food labeling
Learn about the top challenges in pet food labeling, including the ever-present caution against taking marketing language too far into misinformation territory.
Pet Food Market
Canidae, Natural Balance merge for production synergies
Bringing the two companies together will allow Canidae’s factory to produce for both brands. The arrangement will help improve fill rates for both companies.
Pet Food Market
New pet foods Q1 2023: Treats, supplements, functional
The first three months of 2023 have seen few new dog, cat or other pet foods, in the sense of nutritionally balanced diets, but companies did release various supplements and treats.
Pet Food Market
Freshpet ads lead to fresh dog food market dominance
Advertising expenditures by Freshpet were a major key to the company’s success and growth. However, this growth hasn’t necessarily translated into increased profit margins.
Pet Food Market
5 pet foods brands lead US market share, Purina tops
Purina PetCare leads market share in the United States and Nestle executives expect the division to continue growing this year.
Pet Food Market
More litigation trends in the pet food and treat industries
Learn about the potential pitfalls and careful considerations needed in dealing with words like “sustainability” which has no concrete legal definition.
Pet Food Market
Three Dog Bakery opens second Houston, Texas location
Learn about how Three Dog Bakery’s latest new location highlights the company’s vision for its dog treats and its brand.
Pet Food Market
SMS text message marketing of pet foods gets personal
Pet food brands increasingly seek to develop personal relationships with dog, cat and other pet owners. One of the most direct ways to contact anyone is via text messages, and this communication channel can work for pet food, treat and supplement brands as well.
Pet Food Market
AI identifies 6 pet food trends for 2023, but unoriginal
As a writer, I wondered if artificial intelligence could steal my job. To test ChatGPT’s capacity to muscle in on my turf, I asked the program to write about pet food trends in 2023.
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