Comedian and actor Kevin Hart has entered the pet food industry with Hartfelt, a freeze-dried dog food and supplement brand.
The brand offers recipes made with whole food ingredients, including 100% Angus beef, organ meats, salmon, whitefish and vegetables. Hart said he developed the brand after learning about processing methods and ingredient quality in commercial dog food.
"My dogs are more than pets, they're family," Hart said. "And just like any pet parent, I want to give my dogs the best. When I realized how many dog foods were packed with fillers and fake ingredients, it honestly frustrated me. Our pets deserve real, nourishing food that helps them live long, happy, healthy lives by our side. That's why I created Hartfelt, so every pet parent can feel good knowing they're feeding their dogs the same quality of nutrition they'd want for the rest of their family."
Kevin Hart’s Hartfelt dog food brand has three products in its initial launch.
- Angus Beef Recipe: The freeze-dried raw formula contains Angus beef and organ meats with two ingredient blends. The Healthy Aging Antioxidant Blend includes tart cherry, broccoli, beet root and cranberry. The Nourishing Omega Blend features salmon, whitefish and flaxseed.
- Single-Ingredient Treats: Freeze-dried raw beef liver treats contain no fillers or preservatives.
- Mobility Relief Chews: Joint support supplements formulated with turmeric, bovine collagen and glucosamine HCL.
