Europe: Page 4

Polish pet food processor expands manufacturing amid growing demand

Zew Natury ramps up production and product development while eyeing international markets, as French consumers show sustained growth in pet care spending.

Zew Natury's sales growth is fueling increased investment plans at the company's manufacturing facility in Redostowo, Poland.

Global Commerce

Pet food manufacturer MPM sale delayed on US tariffs

According to reports, 3i Group has put the sale process of MPM on hold to assess the impact of Trump's tariffs.

Sustainable Dog and Cat Food

BioCraft Pet Nutrition, Prefera Petfood partner on cell-cultured pet food

The team up will launch a nutritionally complete, cell-cultured cat food made almost entirely from mouse cells.

Prefera’s products, including the new mousse, will primarily be available in European markets.

Zoomark and PSC launch GreenMark to verify sustainable pet brands

A new GreenMark designation at Zoomark 2025 will help pet industry professionals identify exhibitors with third-party-verified sustainability credentials.

PSC developed a rigorous 6-point legitimacy test to filter through the certification noise, selecting over 70 globally recognized certifications that move the needle on environmental and social responsibility.

How venture technologies are shaping the future of pet food nutrition

As pet owners demand personalized nutrition, alternative proteins and sustainable packaging, pet food manufacturers are turning to startups to stay ahead in an evolving market.

Today's pet food consumers increasingly prefer organic ingredients that have undergone minimal processing.

VEGDOG strengthens leadership amid European vegan pet food expansion

Following expansion in Austria and Switzerland, German VEGDOG plans for up to 80% growth; also, Turkey's pet food exports grow.

Set up in 2015, VEGDOG is headquartered in Munich, Germany. The company’s products are available for purchase online and through pan-European network of retailers.

Cypriot pet food producer expands production, sustainability efforts

Champion Pet Food is investing in new production and packaging capacities, expanding its product portfolio, and increasing reliance on solar energy while strengthening its presence in Mediterranean export markets.

Georgios Tsappis, founder and managing director, and his daughter Sophia, business manager, together with Messi the Jack Russell terrier, keep an eye toward the future for Champion Pet Food based in Cyprus.

Mars recognized for workplace flexibility, pet-friendly policies in the UK

Company said it ranked as the UK’s most family-friendly workplace and second most pet-friendly employer.

The company said this latest achievement underscores Mars UK’s ongoing commitment to fostering a truly inclusive, flexible, and pet-friendly work environment.

Market Trends and Reports

Survey: Dog owners embrace subscription models for convenience, not cost

German startup HEY HOLY report highlights shifting consumer habits in pet food.

Subscription models provide companies with stable and predictable revenues, while consumers benefit from increased convenience and easy access.

Snellman Group to build Finnish factory to boost raw pet food production

Snellman Petfood produces raw food, treats and freeze-dried products under brands MUSH, Fodax and Raw for Paw.

Snellman said both environmental and sustainable development considerations would be taken into account in the building of the factory.

Pet Food Ingredients

BioCraft gains EU approval to sell cell-cultured pet food ingredients

According to the company, third-party validation confirms cell-cultured pet food ingredients are pathogen-free and non-GMO.

BioCraft has received registration from the Austrian authorities to use Category 3 Animal Byproducts (ABP) in the European Union, enabling it to begin selling ingredients to EU pet food producers.

Polish cat food maker launches new products, eyes new markets

The company has rolled out three new products for senior and aging cats, and is making efforts to offer products for all life stages, from kitten to senior.

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