Pedigree, a dog food brand by  Mars Inc ., has been re-launched in India along with a new range of snacks and treats, according to a news  report .

Nitin Kulkarni, director of corporate affairs, Mars International India, said the Indian market offers tremendous opportunity for the company.

The US-based Mars Inc. is looking to increase its retail presence in India with hopes of achieving a retail sales value of $US1 billion this year from the product.