Pedigree, a dog food brand by Mars Inc ., has been re-launched in India along with a new range of snacks and treats, according to a news report .
Nitin Kulkarni, director of corporate affairs, Mars International India, said the Indian market offers tremendous opportunity for the company.
The US-based Mars Inc. is looking to increase its retail presence in India with hopes of achieving a retail sales value of $US1 billion this year from the product.
Feature
By Lindsay Beaton
Packaging continues to be a primary way for pet food companies to speak to their customers.
Feature
By Lindsay Beaton
Pet treat trends are largely following pet food trends as pet parents look to bond with their animals.