Nestle's recent sales of pet care products under the Purina name rose at more than double the rate of food and beverage sales, according to reports .
The company's pet care sales have increased by 8.8% this year, compared to food and beverages growth at 3.5%.
Del Monte's petfood profits also have risen 20%. Industry experts forecast petfood sales will increase an average of 2.5% each year through 2014, compared to 1.1% for packaged food.
Nestle plans to bring new petfood plants to Russia and Thailand.
Make it simple, make it complex: the pet food dichotomy
Pet owners want a lot from their pet food brands. They want primary proteins that suit what they believe is best for their animal. They want grains or they don't. They want something customized, but it has to be easy to understand.
3 tips for sustainable pet food innovation
Constraints and crises, like those experienced in 2020, help drive innovation and sustainability offers context.