Based on a Pet Food Manufacturers Association ( PFMA ) survey, 90% of pet owners know that what they feed their pet affects its health and therefore they want to feed their pets the best-quality food. High-quality premium foods are therefore a growing market sector in the United Kingdom.
M&S Pet Insurance highlighted figures from online retailer and pharmacy BestPet , tracking a 30% rise in premium food sales over the past 12 months.
By Lindsay Beaton
Pet food safety is top-of-mind all along the production line, and everything from the ingredients to the equipment must offer solutions.
By Debbie Phillips-Donaldson
Many hours, efforts, dollars and brainpower go into pet food companies’ and regulatory bodies’ efforts to ensure that products on the market are safe and healthy for pets.