Brazilian company BRF further expanded into the pet food market following its acquisition of Hercosul, announced earlier in June. BRF’s segment specific subsidiary BRF Pet plans to acquire Paraguassu Participações and Affinity Petcare Brasil Participações, holders of 100% of the capital stock of Mogiana Alimentos. BRF is one of the world’s top poultry, compound feed and other food producers and processors.
About Mogiana Alimentos pet foods
Mogiana Alimentos has been in the pet food market for more than 46 years. Mogiana Alimentos specializes in animal nutrition products for dogs and cats. The company is headquartered in Campinas, São Paulo, Brazil. The pet food company operates with a strong presence in the southeast region, in addition to exporting products to countries in the Caribbean, Europe and South America. For this purpose, the company has two production units in Campinas and Bastos, Brazil.
Mogiana’s product portfolio includes superpremium Guabi Natural, Gran Plus in the high premium segment, Faro in the premium segment, in addition to the Herói and Cat Meal brands in the standard segment.
“These initiatives represent the effective steps to becoming one of the largest and most relevant players in the Brazilian pet food market by 2025, accelerating the development of its production capacity, logistics, brands and innovation in this segment, in addition to boosting the business in the specialized distribution channel,” BRF representatives wrote in the filings. “With the closing of the Transactions, BRF will become one of the largest players in the pet food segment, with a market share of approximately 10%, according to estimates based on data provided by ABINPET (Brazilian Association of the Pet Products Industry).”
More about BRF
According to WATTPoutry’s World’s Top Companies directories, BRF, formerly Brasil Foods, is one of the largest poultry producers in the world, which was created by the association between Sadia and Perdigao. BRF produces Cobb and Ross broilers, as well as 37 million Nicholas turkeys annually. BRF is one of the biggest compound feed manufacturers in the world. BRF operates on an international scale, with its products reaching more than 110 countries.
2020 (July): A court in the European Union dismisses the case brought by BRF about a 2018 decision to ban imports of its products into the EU due to public health concerns.
2020 (May): BRF, through its subsidiary Badi Limited, signs with Hungry Bunny Limited and other companies, a share purchase agreement for the purchase of Joody Al Sharqiya Food Production Factory, a food processing company in Dammam, Saudi Arabia.
2020: By the end of the year, all of BRF's integrated producers will use an application called “Plataforma Digital Agro” to strengthen communication. Information such as the weight of birds, flock status, monitoring of animal health and slaughter forecast, feed schedule and remuneration forecasts can be accessed in real time.
2017 (March): BRF plants targeted by police in food corruption probe. The firm, as well as several smaller rivals, are suspected by Brazilian authorities of bribing health officials to allow unsafe meat to be exported overseas. BRF and JBS employees are accused of paying inspectors, as well as politicians, to overlook unsanitary conditions and potentially contaminated or rotten meat.
