Beginning in October, National Pet Wellness Month , participating US veterinary clinics will launch a new educational campaign: A Happy, Healthy Pet Starts With a Plan. The campaign, promoting regular veterinary care, is sponsored by the American Veterinary Medical Association, Fort Dodge Animal Health and VPI Pet Insurance.
The three-step plan encourages twice-a-year wellness exams, disease prevention and pet health insurance products.
While cat trends continue, the pandemic has added to overall slow-growth treatment of the cat food market.
Premiumization and humanization, as well as automation, fueled continued operation growth in spite of the COVID-19 pandemic.