Beginning in October, National Pet Wellness Month , participating US veterinary clinics will launch a new educational campaign: A Happy, Healthy Pet Starts With a Plan. The campaign, promoting regular veterinary care, is sponsored by the American Veterinary Medical Association, Fort Dodge Animal Health and VPI Pet Insurance.
The three-step plan encourages twice-a-year wellness exams, disease prevention and pet health insurance products.
Pet owners want a lot from their pet food brands. They want primary proteins that suit what they believe is best for their animal. They want grains or they don't. They want something customized, but it has to be easy to understand.
Constraints and crises, like those experienced in 2020, help drive innovation and sustainability offers context.