Beginning in October, National Pet Wellness Month , participating US veterinary clinics will launch a new educational campaign: A Happy, Healthy Pet Starts With a Plan. The campaign, promoting regular veterinary care, is sponsored by the American Veterinary Medical Association, Fort Dodge Animal Health and VPI Pet Insurance.
The three-step plan encourages twice-a-year wellness exams, disease prevention and pet health insurance products.
By Greg Aldrich, Ph.D.
The options for plant-based proteins in pet food are expanding all the time.
By Debbie Phillips-Donaldson
Despite the pandemic and economic turmoil, pet food saw healthy sales increases in 2020, as did market leaders.