Purina brands and Blue Buffalo topped pet owners’ favorite brands in a survey of 1,450 pet owners in the United States. During her presentation at Petfood Forum 2021, Stephanie Wissink, senior research analyst and managing director for financial services firm Jefferies, shared data on pet owner brand preference that her team collected in that survey.
- Purina (unspecified sub-brand) - Nestle-Purina - 13%
- Blue Buffalo - General Mills - 7%
- Other (Top: Fromm #27 at 1%) N/A - 7%
- Beneful - Nestle-Purina - 7%
- Pedigree - Mars - 6%
- Dog Chow - Nestle-Purina - 5%
- Kirkland Costco private label - 4%
- ONE - Nestle-Purina - 4%
- Pro Plan - Nestle-Purina - 4%
- Hill’s Science Diet - Colgate - 3%
- Taste of the Wild - Diamond Pet Company - 3%
- IAMS - Mars - 3%
- Rachel Ray Nutrish - JM Smucker - 3%
- Royal Canin - Mars - 3%
- Kibbles ‘n ‘Bits - J.M. Smucker - 3%
Preferred pet food format by US pet owners
Dry kibble remains the most frequently bought dog and cat food, according to the Jefferies survey. Of those survey respondents, 81% reported using dry kibble pet foods, while 50% used wet or canned varieties. Seventeen percent bought fresh pet food while 9% purchased raw. However, when asked which products they would buy if cost and availability were not a factor, those numbers shifted. Kibble dropped to 36% and wet to 21%. However, 34% of respondents would buy fresh and 7% raw, if money was no object and the products were readily available.
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