Mars Petcare to acquire Nom Nom fresh, delivered pet food

The brand will operate independently within Mars' Royal Canin division.

Nom Nom, a direct-to-consumer fresh pet food company, will become part of Mars PetCare. Nom Nom, formerly NomNomNow, sells refrigerated dog and cat foods made with minimally processed ingredients. No other details were disclosed.

"We are pleased to welcome a new member to our Royal Canin division…

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The brand will operate independently within Mars' Royal Canin division.