A recent poll by ICOM found 59% of people surveyed switched from national brands to private labels for food and household products in the last six months.

However, only 23% of people surveyed switched from national brands to private labels for pet care products, suggesting there is still a lack of trust in private label goods for specific product categories, according to an article from The Retail Bulletin .

Pet owners cannot test the pet products themselves and therefore are uncertain of its quality and less likely to switch from a brand they trust, according to Aldi UK boss Paul Foley.