Many new pet treats and supplements are promoting the term “collagen” on the name or callout. Product claims run the gamut from skin and coat support to flexibility and joint care. Bone broth products have even extolled their connection to collagen. In the human packaged goods category, collagen has become very popular in wrinkle and aging supplements, hair care products, and osteoarthritis supplements — this may be partly what is fueling demand in pet treats and supplement products by pet parents.
As a structural protein derivative with ties to chondroitin sulfate, glucosamine and hyaluronic acid, it may fit alongside these ingredients in the geriatric health, joint and mobility, and osteoarthritis market channels. These are interesting applications for our pets, but are there some details we need to know about collagen to better understand this ingredient choice?
