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Pet Food News
on June 18, 2009

Purina to launch pet gear line

Nestlé Purina announced the launch of a comprehensive line of Purina-licensed dog and cat accessories at retailers including Kmart, Safeway, Meijer, Stop & Shop and Giant. 

Nestlé Purina announced the launch of a comprehensive line of Purina-licensed dog and cat accessories at US retailers including Kmart, Safeway, Meijer, Stop & Shop and Giant. 

The collection, Purina Pet Gear , will launch across a variety of categories this summer, including toys, feeding accessories, beds, stain and odor products, shampoos and pet-hair pickup tools, to be followed by collars, leashes and grooming aides.

"Many of the current pet accessory offerings are either not well-known or completely unbranded," said Tom Blair, vice president of Purina's North American business development. "We are proud that, through our licensing partners, pet owners can now turn to the … Purina Pet Gear Line for a complete pet accessory solution."

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