Mars plant manager Colin Fergus said some growth came as the result of a new product - a protein innovation his company developed with AgResearch and Massey University.
"This project and growth in demand for our product were linked," he said in the article.
Mars has seen demand increase by 3,000 tons this year alone, requiring the plant to hire 40 more employees to run a new 24/7 shift schedule, according to Fergus.
"A four-shift operation would give us the capacity to produce 19,000 tons of petfood, but if we continue to see the growth that we're now experiencing, then we'd expect to consume that volume by the end of 2010," Fergus said in the article.
Pet owners want a lot from their pet food brands. They want primary proteins that suit what they believe is best for their animal. They want grains or they don't. They want something customized, but it has to be easy to understand.
Constraints and crises, like those experienced in 2020, help drive innovation and sustainability offers context.