Friday Night Live, a Corning, California, USA, teen group who helps out local seniors, discovered the seniors were sharing part of their Meals on Wheels food with their pets because they could not afford to buy petfood, according to Corning Observer .
The group asked petfood manufacturers to help, and Pedigree responded with a donation of gift certificates for 500 pounds of dog food, said FNL leader Tina Zastrow.
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By Lindsay Beaton
Packaging continues to be a primary way for pet food companies to speak to their customers.
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By Lindsay Beaton
Pet treat trends are largely following pet food trends as pet parents look to bond with their animals.