It's part of a movement to keep pets with their families, and out of overloaded animal shelters -- a mission that has now been lent a helping hand by Best Friends Animal Society's new program, First Home, Forever Home .
"There are so many things that pet owners have to consider, like spay/neuter, boarding, and other types of vet care, but we are seeing that food is the primary concern," said Ellen Gillmore, Best Friends campaign coordinator, in the article. "There is such an immediate need for it that it jumps to the top of our list."
While cat trends continue, the pandemic has added to overall slow-growth treatment of the cat food market.
Premiumization and humanization, as well as automation, fueled continued operation growth in spite of the COVID-19 pandemic.