NSF International and the American Society for Nutrition announced their joint roles in administering a new nutritional front-of-package labeling program, the Smart Choices Program

The program will provide manufacturers and retailers with a front-of-pack icon plus calorie information that helps consumers recognize smarter food and beverage products within product categories.

The goal is to bring consistency and clarity to the US marketplace, while providing an opportunity for manufacturers to communicate with consumers about better-for-you products.

"NSF International's core business is certifying products and writing standards for food, water and consumer goods in order to protect public health," said Nancy Culotta, NSF vice president. "We look forward to working with ASN to administer the program and ultimately help educate consumers on nutritional labeling."