Eagle Pack introduced a new line of canned dog food. The new canned food is available in chicken, beef, lamb and turkey flavors. All of the company's products come in redesigned packaging, which features color coding, nutrition information and the brand's heritage story.
In addition, the Eagle Pack website was redesigned to feature the company's new color palette. Consumers can now interact with the brand through the Eagle Pack Club e-newsletter and Large Breed Resource Guide.
By Lindsay Beaton
As work continues on creating a new nutrition label that focuses on simplifying information for consumers, challenges remain.
By Tang Yu