Ellen DeGeneres and Halo, Purely for Pets teamed up to donate 1 million meals to shelter dogs.
The initiative was originally announced March 17, 2010, on DeGeneres' show. Halo announced that this goal was recently completed, ensuring shelter pets have healthy food to eat and raising awareness of pet adoption.
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By Lindsay Beaton
Packaging continues to be a primary way for pet food companies to speak to their customers.
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By Lindsay Beaton
Pet treat trends are largely following pet food trends as pet parents look to bond with their animals.