Petfood safety is definitely the hottest topic in the petfood industry these days. Increasingly, making petfood safety and traceability a well-documented priority is an important way to increase and keep a loyal customer base. At no charge, on July 12, 2:00 p.m. Eastern (USA), join petfood safety and traceability experts Julie Lenzer Kirk of Interstates Companies and Matt Frederking of Poet Nutrition for a discussion of how to avoid high-profile contamination incidents and what to do if one happens anyway.

In this webinar, you will hear:

• Expert advice on ways to build trust with your suppliers and improve your QA efforts.
• The why and how of automated traceability systems.
• Practical ideas on what to do when a contamination crisis occurs.

For more information and to register, go to  http://www.iian.ibeam.com/events/watt001/22719/ .