The company said the program will reward consumers who recommend Nature’s Variety to their friends with up to US$5.00 in coupons if their friends sign up and request a free sample of the Prairie dog food line. The program begins on April 26.
“Nature's Variety has a lot of passionate pet parents that support us and spread the word about the transformational results of our food every day,” said Reed Howlett, chief executive of Nature’s Variety. “Our consumers have seen the results of a wholesome, nutritious diet for their own pets and they don’t hesitate to tell their friends. So now it’s our turn to reward our most passionate advocates for doing what they’ve already been doing.”
Pet owners want a lot from their pet food brands. They want primary proteins that suit what they believe is best for their animal. They want grains or they don't. They want something customized, but it has to be easy to understand.
Constraints and crises, like those experienced in 2020, help drive innovation and sustainability offers context.