Holistic Select recently donated 3,500 pounds of dog and cat food to Bideawee, an animal welfare and pet adoption organization, as part of its “Worth Our Weight” petfood drive.
The event was held in conjunction with the grand opening of a new Petco superstore at Columbus Square in Manhattan, New York, USA. More than 100 dogs and cats participated in the charitable weigh-in, which kicked off with a special appearance by actress Kelly Rutherford and her dog, Oliver, who was the first pet to hit the scale. For every pet who weighed in, Holistic Select donated an equivalent amount of pounds of petfood. The “Worth Our Weight” petfood drive was part of a promotion for the recently launched Holistic Select Health Scale, a tool designed to help pet parents evaluate and improve the health of their cats and dogs.
“We are thrilled to be the beneficiary of this generous donation from Holistic Select, said Nancy Taylor, president and chief executive of Bideawee. “It’s exciting that with their help, we can provide wholesome natural food and treats for our dogs and cats who are waiting to find their forever homes.”
Pet owners want a lot from their pet food brands. They want primary proteins that suit what they believe is best for their animal. They want grains or they don't. They want something customized, but it has to be easy to understand.
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