The Federation of Animal Science Societies and the American Feed Industry Association recognized George C. Fahey Jr., Ph.D., professor of animal sciences and nutritional sciences at the University of Illinois at Urbana-Champaign, with the FASS-AFIA New Frontiers in Animal Nutrition award.
A committee of FASS members selected Fahey to receive the award, which is given to stimulate and reward innovative research relevant to the nutrition of animals and petfood. The award was presented to Fahey by AFIA's Nutrition Committee chairman, Clay Zimmerman, Ph.D., during a July conference of animal-science societies in New Orleans, Louisiana, USA.
Dr. Fahey has specialized in companion animal nutrition for UIUC since 1976. He has contributed to the areas of carbohydrate nutrition, with a special interest in the areas of dietary fiber, oligosaccharides, resistant starch and comparative nutrition in animal and human diets. Dr. Fahey’s research has helped the pet industry produce optimal animal food and feed.
Pet owners want a lot from their pet food brands. They want primary proteins that suit what they believe is best for their animal. They want grains or they don't. They want something customized, but it has to be easy to understand.
Constraints and crises, like those experienced in 2020, help drive innovation and sustainability offers context.