In honor of National Dog Week from September 19-25, CouponCabin.com conducted an online survey that found nearly seven in 10 (68%) of US adult dog owners said that economic challenges do not affect their dog care spending.
CouponCabin.com’s survey found that more than one in five (21%) dog owners spend an average of US$100 or more per month on their dogs, for a total of more than US$1,200 per year. When asked what they thought was the most expensive aspect of owning a dog, 57% of pet owners said veterinary appointments, 16% said petfood and treats, 25% said prescriptions and medications, and 6% said boarding. The survey also found that 50% of married couples own dogs compared with 34% of single, never married, adults.
“The pet care industry has remained resilient during the past few years, but it’s still important for consumers to budget for their dog’s needs,” said Jackie Warrick, president and chief savings officer at CouponCabin.com. “Pets are often considered a family member, and just as you save money and budget for your family, you should do the same for your dog. Plan ahead to make sure you have money put away for emergencies. In addition, be proactive and save on your dog care expenses by using coupons, buying generic brands, and asking friends and family to walk or watch them.”
Pet owners want a lot from their pet food brands. They want primary proteins that suit what they believe is best for their animal. They want grains or they don't. They want something customized, but it has to be easy to understand.
Constraints and crises, like those experienced in 2020, help drive innovation and sustainability offers context.