The Expo, which took place in September 26-28, in Las Vegas, Nevada, USA, reported a 14.8% jump in visitor attendance with 26,084 attendees, compared to the previous show's attendance. International attendance was up more than one-third in 2011, with 4,755 international attendees. Pack Expo also saw a 17.2% jump in exhibitor personnel to 13,186. More than 1,500 companies exhibited at 2011 Pack Expo, an increase over the previous show of 36.7%.
“Simply put, this is the most dynamic show we’ve produced in Las Vegas,” said Charles D. Yuska, PMMI president and CEO. “Record-breaking only begins to describe it. Pack Expo Las Vegas 2011 brought integrated processing and packaging innovations to more than 40 vertical markets, including food, beverage, confectionery, pharmaceutical, and baking and snack.”
PMMI attributed the jump in attendance partially to new activities at the 2011 Pack Expo. This includes The Processing Zone, which featured processing innovations. In the Brand Zone, the first Project 2020: The Consumer Experience competition challenged companies to create the "package of the future," an award won by Directions Marketing for its Tri-Tainer petfood packaging concept.