Rice bran: filler or functional fiber?

A common claim in marketing petfoods has been the statement "no fillers." The connotation of the filler has been that of chaff and other inert fractions that occur during the milling process; fractions such as bran, middlings and hulls were figuratively and often literally swept up into one bucket. The challenge, as we learn more about the beneficial effects of various fiber fractions, is that some of these so-called fillers may actually be positive additions to pet diets.

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A common claim in marketing petfoods has been the statement "no fillers." The connotation of the filler has been that of chaff and other inert fractions that occur during the milling process; fractions such as bran, middlings and hulls were figuratively and often literally swept up into one bucket. The challenge, as we learn more about the beneficial effects of various fiber fractions, is that some of these so-called fillers may actually be positive additions to pet diets.

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