Petfood manufacturer Horizon Pet Nutrition launched a new grain-free diet program, Pulsar, which will be sold at petfood stores beginning in January.
The company says its Pulsar line, available at a lower cost to consumers, incorporates petfood ingredients like peas and lentils as the key carbohydrate and fiber source.
"Our philosophy (at Horizon Pet Nutrition) is to seek new combinations of exceptional ingredients to optimize pet nutrition and push the boundaries of dietary evolution," said Jeff English, co-founder of Horizon Pet Nutrition. "This is an evolution we expect the pet food industry will follow, as it provides a high-quality, low GI grain-free diet, at an unparalleled price in the market."
Feature
By Lindsay Beaton
Pet food safety is top-of-mind all along the production line, and everything from the ingredients to the equipment must offer solutions.
Feature
By Debbie Phillips-Donaldson
Many hours, efforts, dollars and brainpower go into pet food companies’ and regulatory bodies’ efforts to ensure that products on the market are safe and healthy for pets.