The â‚¬22 million (US$27.3 million) sale was made because the Stanven, Germany, petfood plant was considered non-strategic. The sale will bring Doux, which has currently suspended all payments to creditors and is in talks with potential buyers in an effort to save the company, a net income of â‚¬19 million (US$23.6 million).
Pet owners want a lot from their pet food brands. They want primary proteins that suit what they believe is best for their animal. They want grains or they don't. They want something customized, but it has to be easy to understand.
Constraints and crises, like those experienced in 2020, help drive innovation and sustainability offers context.