Video! Petfood takes a vacation

At Pet Fashion Week 2009 in Manhattan, New York, USA, Ryan Grepper of WowBow Products describes a new way of making sure your pet stays properly hydrated. The Acqua Bol by WowBow Products is a folding, fashionable water bowl that fits in your purse or pocket and folds into the size of a credit card.

July 15, 2010

At Pet Fashion Week 2009 in Manhattan, New York, USA, Ryan Grepper of WowBow Products describes a new way of making sure your pet stays properly hydrated. The Acqua Bol by WowBow Products is a folding, fashionable water bowl that fits in your purse or pocket and folds into the size of a credit card.

To view video of the Acqua Bol in action, continue here ...

Royal Canin names global vice president of sustainability

No July 14 vote on BRF-Marfrig merger

Petfood Forum News

Petfood Forum Asia 2025 brings leading industry experts to Bangkok

The one-day seminar co-located with Pet Fair South East Asia on October 29 features sessions from Euromonitor International, dsm-firmenich and other leading companies focused on the Asian pet food market.

Petfood Forum Asia returns to Bangkok, Thailand on 29 October 2025.

Brand Insights

Pet Food Manufacturer Thinks Outside the Box with EDL’s Double Tight Wrap Machine

EDL, as Massman Company

EDL Double Tight Wrap shrink wrapping machines use two perpendicular bands of LDPE film to tightly unitize and totally enclose a product or collation.

Pet Food Manufacturer Thinks Outside the Box with EDL’s Double Tight Wrap Machine

Market Trends and Reports

Private label pet food growth outpaced national brands

With ongoing macroeconomic uncertainty and persistent inflation, consumers may continue shifting towards private-label pet food brands.

Dall·e 2024 07 10 12 30 17 An Art Nouveau Style Illustration Of A Dog In A Grocery Store The Dog Is Elegantly Posed, Surrounded By Shelves Filled With Various Groceries And Pet

Pet food fillers: Mythical marketing monsters or real pet threat?

Bridging the gap between science and marketing may be difficult. However, helping pet owners bust the filler myth and understand the nutritional value of each ingredient could lead to more informed choices and a broader appreciation for the complexity behind pet food.

I can’t call this article a “mythbuster.' That’s a copyrighted term. However, as a journalist, I can legally refer to the Discovery program, and as a U.S. citizen, I can make parody images of its hosts. Thank you, First Amendment!

Trending: Pet Food Podcast

EPISODE 89: How does working in human food versus pet treats compare?

Zora Tabin shares her journey from founding Wild Zora human food products to launching Zora's Best Friendz pet treats, revealing the unexpected challenges and key differences between serving human and pet customers.

Sound Cloud Cover Art 800x800 Zora Tabin

Raw Cat and Dog Food

Raw pet food gains ground as consumers gain safety knowledge

As high-pressure processing is better understood by interested pet owners, industry safety standards are becoming established for raw pet food.

We Feed Raw offers customized, complete and balanced raw meals frozen and cold-shipped to customers, including beef, chicken, lamb, turkey and duck.

Pet Food Company Profiles

Heckova! brings the fun to superpremium dog food

This young, freeze-dried dog food brand works to bring new customers into the fold.

Heckova!’s philosophy is simple: Every dog is a heck of a dog, and food should make their lives happier and healthier.

Targeted premiumization strategies in pet foods

From fresh pet food to personalization, the various avenues in the premium pet food space continue to expand.

Fresh pet food growth is one of the ways the premium pet food market is expanding its reach as more pet owners look to optimize their animals’ eating habits.

Global Commerce

Pet food mergers and acquisitions cautious but continue in 2025

The go-go days of 2021 may be behind for the pet food industry. However, M&A continues, although with more discipline and patience than before.

Minimalist Painting Depicting A Geman Shpherd Shaking Hands With A Business Man

Adventures in Pet Food

Do pet owners and other consumers still demonize ingredients?

Recent surveys indicate consumers of human food and purchasers of pet food may no longer focus on avoiding certain ingredients in their buying choices.

Eei Tony Big Stock Photo com Corn Field At Sunset

Ingredient Issues

Eggs in pet products – the incredible option

As a highly bioavailable source of protein, eggs should be considered a premium ingredient in pet food.

Eggs are a complete, bioavailable protein with many potential uses in pet food formulations.

Global Commerce

How cats stole Indonesia's pet food market

Cats are the dominant pet in Indonesia, leading to success for the country’s cat food segment.

Indonesia has long since gone to the cats, with the balance tipping in their favor both in tonnage and in dollars when it comes to the pet food market.

Czech pet food giant to take over Polish company

Vafo Group seeks to acquire distributor Azan, while Fressnapf opens 41 new stores across Europe in Q1.

Vafo Group operates nine production facilities in Europe and has subsidiaries in the Czech Republic, Austria, Finland, Germany, Sweden, Poland, the UK as well as Estonia.

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