Through Iams petfood brand's Home 4 the Holidays pet adoption drive, which ran October 1, 2012, through January 2, nearly 1.3 million pets were placed in forever homes in partnership with the Helen Woodward Animal Center. As part of the drive, Iams donated 5.5 million bowls of petfood to homeless pets.
The adoption drive also focused on providing proper nutrition to pets, and it allowed consumers to get involved by purchasing specially marked petfood bags, taking part in the Digital Dish Drive on Iams' Facebook page and joinging Iams' Life Long Rewards program. In total, Iams' pet adoption drive placed 684,896 dogs, 553,550 cats and 26,663 other animals in homes.
“We're celebrating the fact that in just three months we helped save the lives of almost 1.3 million animals,” said Mike Arms, founder of the adoption drive and president of Helen Woodward Animal Center. “We're proud of the work we've done and we're especially proud of the hard work the partner organizations continue to do every day. Take the story of Wyatt, a tiny kitten who was abandoned and found near death. Wyatt was nursed back to health by dedicated cat rescue volunteers and has since found his forever home. Stories like these show us the importance of promoting pet adoption and how a program like Iams Home 4 the Holidays can make a huge difference in the life of a pet."