FreeHand, a petfood company, recently awarded a Dallas, Texas, USA, rescue dog named Leslie as the winner of the "New Fuzzy Face of FreeHand" Facebook contest winner. As winner of the contest, which aimed to encourage rescue dog adoption, Leslie will also appear on the front of the petfood company's new 5-pound, super-premium dog food bags.
Leslie, along with three other rescue dogs selected by FreeHand, will be spotlighted on the new petfood packaging of Engage, Enrich, Empower and Energize, available through local resellers and veterinarians in select US areas and online for consumers nationwide starting in March.
“Since everything about FreeHand revolves around saving homeless dogs’ lives, it was a no-brainer to feature four real-life rescue dogs on our new packaging,” Bagamane said. “What better way to highlight our products and our cause than by using dogs whose health and vitality have been restored after eating our food while waiting to be adopted from one of our partner rescue organizations?”
Pet owners want a lot from their pet food brands. They want primary proteins that suit what they believe is best for their animal. They want grains or they don't. They want something customized, but it has to be easy to understand.
Constraints and crises, like those experienced in 2020, help drive innovation and sustainability offers context.