British people spend £43 million (US$65 million) more on treating their dogs than their partners, according to new research by More Th>n pet insurance.

Research shows dog owners spend an average of £21.63 (US$32.73) on gifts and treats to celebrate a special occasion for their dog, with one in 10 willing to spend as much as £50 (US$75.7) on their pet.

However, those surveyed said they would not be willing to spend more than £15.52 (US$23.49) to treat their partners for the same special occasions. Additionally, 38 percent of those surveyed said they prefer to spend time with their dogs than their partners.

The nearly 8 million dog owners in the UK spend an average of £152.3 million (US$230.5 million) per year on gifts and treats for their dogs, compared to the £109.2 million (US$165.3 million) spent on their significant others.

“For millions of people, dogs aren’t seen as just animals but as faithful companions at the heart of the home. It’s therefore not surprising to see that people are prepared to splash the cash when it comes to their four-legged friends,” said John Ellenger of More Th>n pet insurance.