The trend of pet humanization in Thailand has continued, despite people cutting spending on their pets due to the flood crisis and pet loss, according to Euromonitor International's Other Pet Food in Thailand report.
Spending on pets is expected to rebound to previous levels during the second quarter of 2012, the report says. The report also identifies leading petfood companies and brands and offers an analysis of the market for bird, fish and small mammal/reptile food. The report provides retail sales data from 2007-11 and forecasts to 2016. The report can be purchased online.
Pet owners want a lot from their pet food brands. They want primary proteins that suit what they believe is best for their animal. They want grains or they don't. They want something customized, but it has to be easy to understand.
Constraints and crises, like those experienced in 2020, help drive innovation and sustainability offers context.