Halo, Purely for Pets hosted a "Pop up Shop" through June 26 at the Roger Smith hotel in New York, New York, USA, allowing visitors to meet adoptable pets, enter weekly raffles and hear from pet experts like Dr. Marty Becker.
The month-long event, "Halo City tails - NYC" lets pet lovers help pets in need by making charitable contributions for a chance to earn prizes like a shelter donation and tickets to see brand owner Ellen DeGeneres' "Ellen Show."
Along with the "Pop up Shop" in New York, a social media "Check in for Charity" campaign. The campaign allows pet lovers to visit Halo retailers around the country for a chance to win 10,000 meals of Halo for their favorite shelter from Freekibble.com. Additionally, for every dollar's worth of Halo petfood customers purchase during the event, Freekibble.com will donate one meal of Halo Spot's Stew to a New York area shelter.
"Pet adoption is something I'm extremely passionate about. I believe that by working together, we can find good homes for the millions of homeless and abandoned pets out there," DeGeneres says.
Pet owners want a lot from their pet food brands. They want primary proteins that suit what they believe is best for their animal. They want grains or they don't. They want something customized, but it has to be easy to understand.
Constraints and crises, like those experienced in 2020, help drive innovation and sustainability offers context.