Merrick Pet Care is challenging dog owners to create the recipe for its next summer seasonal dog food with the chance to win a year's supply of dog food with its "Name the 'CAN'-Test."
Facebook users can submit an idea for a summer seasonal recipe along with suggested petfood ingredients that will be used for a new Merrick flavor that will be released in summer 2014.
"Merrick has long been known in the natural pet food category for its high quality, innovative canned dog food recipes and their playful names - Merrick'an Pie, Ballpark Bonanza, Honolulu Luau and many more," said Mark Sapir, vice president of marketing for Merrick.
To enter, pet owners should visit Merrick on Facebook to submit a recipe name along with suggested recipe ingredients before October 21. Merrick will select four finalists based on the creativity and originality of their entries, and these will be put up for community vote on Facebook from October 28-November 8, and a grand-prize winner will be announced on or around November 15.
The grand-prize winner will receive a year's supply of dog food, and their winning recipe will launch in time for the 2014 summer season with cans to arrive in stores in May 2014. Three first-prize winners will each win a 25-lb. bag of Merrick Grain Free Real Texas Beef dry dog food.
Feature
By Lindsay Beaton
Pet food label modernization still a work in progress
As work continues on creating a new nutrition label that focuses on simplifying information for consumers, challenges remain.
READ MORE in Petfood Industry magazine
Feature
By Tang Yu
5 insights on China’s pet food market post-2020
Data and observations sum up how the Chinese pet food market fared in 2020, while local pet food businesses and experts offer outlooks for 2021.