Petfood maker Natures Menu recently achieved a milestone in the company's history with the processing of 1 million orders.
The natural petfood manufacturer began as a small family business in 1981 that produced food for local dog kennels, but it has grown to do business throughout Europe.
Craig Taylor, an original family member who has been with the company since it started, said: "I am delighted that Natures Menu has reached such a landmark and am proud to still be serving the UK's finest pet stores after 33 years."
According to the one millionth customer, Brenda Holmes, who runs Dis-Cover Pets Corner pet store: "There is so much real meat in the Natures Menu products - we are always telling customers that's what makes a pet so healthy. The treats are the only thing that brings my cats into the house when I call them.''
While cat trends continue, the pandemic has added to overall slow-growth treatment of the cat food market.
Premiumization and humanization, as well as automation, fueled continued operation growth in spite of the COVID-19 pandemic.