GA Pet Food Partners received a grade "A" rating from the British Retail Consortium (BRC) for implementing best practices in its petfood manufacturing process.
BRC audits the whole chain, from the sourcing of raw materials through to being able to trace product from the retail shelf back the origin of the ingredients.
James Lawson, GA's joint managing director responsible for nutrition and food safety, said, "Being awarded the BRC's top grade is welcome recognition for GA's hard work and commitment to producing pet food to the very highest standards of manufacturing. The BRC award is now recognized and demanded globally and this confirms to our customers around the world that they are in partnership with a high performing team at GA."
Pet owners want a lot from their pet food brands. They want primary proteins that suit what they believe is best for their animal. They want grains or they don't. They want something customized, but it has to be easy to understand.
Constraints and crises, like those experienced in 2020, help drive innovation and sustainability offers context.