Bravo!, a manufacturer of raw diets for dogs and cats, recently launched an interactive training program accessible through the company's website. This program was designed to provide distributor sales representatives, retail store associates and product demonstration teams with knowledge to inform shoppers about the benefits of the company's petfood and treats.
After viewing a 10-minute video session and completing a 15-question quiz, successful test takers will receive a personalized certificate of completion plus a complimentary US$15 Starbucks gift card.
"This program was developed to help sales professionals become more knowledgeable about our line, so they can detail pet parents about the many benefits of the Bravo! product lineup and answer frequently asked questions with confidence," said Michelle Carter, Bravo! vice president of sales.
The Bravo! online sales training program can be accessed from personal computers as well as mobile devices.
"This is just the first of many new programs Bravo! will be launching over the coming months to grow sales for our distributor and retail partners," Carter said. To learn more, please contact the company's customer service team at +1.866.922.9222.
While cat trends continue, the pandemic has added to overall slow-growth treatment of the cat food market.
Premiumization and humanization, as well as automation, fueled continued operation growth in spite of the COVID-19 pandemic.