Bravo!, a manufacturer of raw diets for dogs and cats, recently launched an interactive training program accessible through the company's website. This program was designed to provide distributor sales representatives, retail store associates and product demonstration teams with knowledge to inform shoppers about the benefits of the company's petfood and treats.
After viewing a 10-minute video session and completing a 15-question quiz, successful test takers will receive a personalized certificate of completion plus a complimentary US$15 Starbucks gift card.
"This program was developed to help sales professionals become more knowledgeable about our line, so they can detail pet parents about the many benefits of the Bravo! product lineup and answer frequently asked questions with confidence," said Michelle Carter, Bravo! vice president of sales.
The Bravo! online sales training program can be accessed from personal computers as well as mobile devices.
"This is just the first of many new programs Bravo! will be launching over the coming months to grow sales for our distributor and retail partners," Carter said. To learn more, please contact the company's customer service team at +1.866.922.9222.
By Lindsay Beaton
Pet food safety is top-of-mind all along the production line, and everything from the ingredients to the equipment must offer solutions.
By Debbie Phillips-Donaldson
Many hours, efforts, dollars and brainpower go into pet food companies’ and regulatory bodies’ efforts to ensure that products on the market are safe and healthy for pets.