Developed and launched by Jami Ippolito, the owner of the Chicago, Ill., pet product boutique Paw Naturals, Phoebe & Louie's Fresh Homemade Dog Food hit the store's shelves just in time for the 2013 holiday season.

According to Ippolito, the petfood is handcrafted and slow-cooked with human-grade, whole-food ingredients like…