Pet Food News gains Ellen DeGeneres natural petfood company as sponsor, an online shopping portal where consumers can donate to their favorite animal shelters at no cost just by shopping at stores such as Amazon, Petco, Best Buy, iTunes, Expedia, Lowes and more, has announced its exclusive 2014 Pet Food Partner: HALO, Purely for Pets, Ellen DeGeneres' natural petfood company. is an online cash rewards mall featuring over 500 top-name merchants, from Amazon to Zazzle. With no login or password needed, shoppers connect to their favorite online stores through, select their favorite shelter to receive a percentage of their shopping totals, and then shop as they normally would.

"There is no petfood company more devoted to animal welfare organizations than HALO, and we are thrilled that their incredible partnership will allow us to greatly extend our reach to more animal lovers and shelter supporters," said Founder Chris Ruben. "They are an exemplary corporate citizen, and we are honored to work with them to help more animals in need. Over 1,300 shelters, rescue and adoption organizations from across the US have already registered with, and over 600 donation checks have been mailed, so we are working hard to continue our mission and momentum."

Halo donates over 1.5 million meals of its Halo Spot's Stew every year to shelter pets by sponsoring Halo also sponsors the PBS series "Shelter Me," and donates more than five times the national corporate average through the Halo Pet Foundation, which sponsors national adoption campaigns with the Humane Society of the United States, ASPCA and more.

Pet parents can also shop for Halo natural pet products on through,,, (Pet Food Direct),, and

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