Innova Nature's Table recipes each start with high-quality proteins like farm-raised chicken, cold water salmon or ranch-raised bison, according to the company, and include fresh fruits and vegetables like apples and carrots. "We know that our consumers care about high-quality, farm-grown ingredients that benefit their pets' natural lifestyle," said Dan Jackson, marketing director at Innova. "In fact, Innova was the first brand to create a grain-free product and Nature's Table recipes continue to follow this movement. By eliminating gluten, grains and white potato and using healthy carbohydrates like lentils and peas, similar to the way so many of us eat, we are proud to continue to provide pet parents with the ability to feed their pets natural products."
The recipes contain no chicken by-product meal, fillers, wheat, corn, soy, artificial preservatives, artificial colors or artificial flavors. Dog owners can choose from five dry recipes and two treats recipes:
Cat owners can choose from two dry recipes and one treat recipe:
New shelter data casts doubt on whether the pet population and pet ownership are truly growing.
While the pandemic caused unprecedented suffering worldwide in 2020, the disruptions to dogs, cats and other pets adoption numbers may normalize in 2021.