Freshpet is projecting an increase in sales, after it spent $25 million to relocate its production and distribution facility to Lehigh Valley, Pennsylvania, USA, according to a report. The company says its new location will enable it to get fresh products to a huge population base quickly.
Freshpet says its products are made with minimally processed and "gently cooked" meat, fruits, vegetables and brown rice, and without preservatives.
"Obviously the Lehigh Valley is a great location for a distribution center," said company CEO Richard Thompson. "It's a one-day drive from a third of the population in the U.S."
Thompson said the company purchased its new factory in 2012 for $2.94 million, and expanded it from 60,000 square feet to 80,000.
"We rehabbed the building to our own specs and immediately installed our Freshpet equipment for starting plant operations," Thompson said.
He said two additional expansion phases will add 20,000 square feet at a cost of about $5 million by July 2014. He also said the natural petfood company's business has grown 300 percent in the past three years and that 2014 sales are expected to approach $100 million.
"Natural petfood has really taken off," he said.
Pet owners want a lot from their pet food brands. They want primary proteins that suit what they believe is best for their animal. They want grains or they don't. They want something customized, but it has to be easy to understand.
Constraints and crises, like those experienced in 2020, help drive innovation and sustainability offers context.