on April 9, 2014

Superpremium sales potential through veterinarians

Number of pet owners who buy petfood through vets is growing, say data

Veterinarians' pet health and wellness expertise and ability to recommend products have yet to be leveraged to full advantage across much of the pet products market. Although the level and sophistication of pet product retailing varies from one veterinary office to the next, such efforts will typically be anchored by…

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