Wow Cat, a premium cat food brand from Austria’s Wow Pet that was bought by the Czech Republic’s Vafo Group last year, has added two new products to its growing range.
The brand has released tender fillet pieces in sauce, offered to customers as a complete food menu for adult cats in two new varieties: Fillets Duck and Chicken in Sauce and Fillets Tuna in Sauce, said Vafo Group said in a statement. The products join Wow Cat’s existing range consisting of Chicken in Sauce, Salmon in Sauce and Beef in Sauce.
“Thanks to the expansion of the range, Wow Cat now offers even more choice to fulfill the individual preferences of cats,” according to the statement. “The sauce menus not only provide cats with high-quality protein, but also with important nutrients and vitamins. Like all Wow Cat products, the new varieties are produced using preferably regional raw materials and without added sugar, cereals, gluten, lactose, artificial colors or preservatives.”
Wow Cat has been making cat food since 2024, following the company’s 2018 founding by Austrian entrepreneur Katharina Miklauz. “Feedback from our customers is extremely important for product development, as it shows us what is particularly popular with four-legged friends — and where product wishes may still be unfulfilled,” she said.
In addition to its pet food manufacturing activities in Austria, Vafo Group runs nine production facilities in Europe and has subsidiaries in the Czech Republic, Finland, Germany, Sweden, Poland, the U.K. and Estonia, according to the company. “As a family run company, Vafo has been producing high-quality pet foods for 30 years and is currently present in over 90 countries worldwide,” the group said.
Polish pet supplements player expands portfolio amid rising foreign sales
Fluffy Friends Lab, a pet supplements maker based in Poland, has announced that, amid rising demand for its products, it is expanding its portfolio this year with a new packaging format and powder sachets for cats and dogs.
Courtesy of Fluffy Friends Lab
In addition to pet supplements, the manufacturer offers a wide range of soft chews. “We offer our dog treats, which are soft and easy to chew, as alternatives for rigid supplements such as pills,” the company said in a statement to Petfoodindustry.com. “We have a production facility in Poland in Kartuzy, in the country’s northern part, and we also export our products to various countries in Europe, Asia and to the U.S.”
Fluffy Friends Lab said its products are made with 100% with natural ingredients; its 8 in 1 Complex supplements are the brand’s international bestseller. Our “unique formulas of functional dog treats are characterized by effective action and high palatability,” the statement read. “The treats have been developed using natural and safe ingredients. Our products are the fruit of the work of a team of technologists, scientists and dog owners.”
UK agency extends investigation into veterinary services market for pets
U.K. competition watchdog Competition and Markets Authority (CMA) has announced it is extending the administrative timetable of its probe into the country’s veterinary services market for household pets. The agency has received more than 500 responses, including input from the British Veterinary Association (BVA), to its consultation on “potential remedies,” BVA said in a statement.
In response to the latest development, Elizabeth Mullineaux, BVA’s president, said the “news of a delay will be disappointing for many, particularly those frontline staff working tirelessly to care for their patients and support their clients and who have borne the brunt of negative media headlines during the investigation.
“However, whilst this extension prolongs uncertainty across the veterinary sector, CMA’s final remedies will have far-reaching consequences for the viability of vet businesses, which in turn will impact clients and animal welfare, and so it’s vital that CMA gets this right,” she continued.
BVA has drafted its joint consultation response with the British Small Animal Veterinary Association, the British Veterinary Nursing Association, the Society of Practising Veterinary Surgeons and the Veterinary Management Group. Among others, these parties stated they “broadly support CMA’s view that there are several factors inherent to veterinary services that inevitably make it harder for consumers to ensure they are getting the right services to match their preferences.”
These include, as stated in the joint response: “pet owners’ need and want to trust their vets and rely on their professional judgment and advice; advances in veterinary medicine which come at increased cost; the purchase of some veterinary services at times of urgency or stress.”
“We’ve been clear with CMA throughout its investigation that delivering veterinary care is complex, nuanced and cannot be reduced to a simple transactional relationship,” Mullineaux said. “It’s therefore good to see CMA recognizing that clinical judgements, professional expertise and the relationships between vets and pet owners’ are critical.
“However, we have serious concerns that the scale of the proposed remedies is completely disproportionate, and in some cases certain remedies are simply unworkable," she added.
The London-based association said that, with the above in mind, it has “raised these concerns directly with CMA and will continue to ensure the veterinary voice is heard as the investigation continues.” BVA said it represents the interests of more than 19,000 vets in the U.K.
