pawTree, a social-selling pet products start up, merges the social selling industry and the pet industry to target a mutual customer who is passionate about pets and people. The company said it aims to allow pet parents to learn about products and shop for their pets through in-home parties (called Pawloozas) and word of mouth.

Products are brought to customers through pawTree representatives, petPros, who will then help customers come up with a personalized nutrition plan that considers each pet's individual needs. In addition to custom petfoods and supplements, pawTree offers an exclusive line of treats, health solutions, food bowls, pet collars, pet beds and toys.

pawTree launched on April 26, 2014, and currently has petPros in 16 states.